Strengthening Cooperation for Rural Development and Modernization

Key pointsProminent Vietnamese businessman Pham Nhat Vuong has transferred management rights of VinFast and GMS to his sons. This power transfer is also occurring in major companies such as Novaland, ACB, TTC AgriS, and REE, indicating a trend where the next generation of leaders is taking over corporate operations. Notably, Pham Nhat Quang An has been appointed CEO of VinFast, assuming responsibility for the company's future.
Business impactSuch power transfers may impact corporate management strategies and investment policies. Japanese companies should reassess their relationships with these firms and strengthen collaboration with the next generation of leaders.

Key pointsOn September 12, 2026, the 'Global Saemaul Economic Cooperation Conference' was held in Ho Chi Minh City, discussing the commercialization of agriculture and the cultivation of high-value agricultural products. The South Korean ambassador proposed building an AI ecosystem in Asia and is seeking specific measures to enhance rural value.
Business impactJapanese companies need to seize opportunities for technological cooperation and investment in the agricultural sector. Particularly, with the evolution of agricultural technology, new business models may emerge.

Key pointsOn September 12, 2026, Deputy Prime Minister Pham Gia Tuc inspected the progress of key highway projects in the Mekong Delta region. He specifically addressed challenges related to the construction of the Ca Mau-Dat Mui highway and roads to Hon Khoai Island, calling for measures to resolve material shortages. The total investment for the project is approximately 84 trillion VND, with a current progress rate of about 8%. Notably, there is a shortage of sand and stone supplies, making local cooperation essential.
Business impactJapanese companies need to strengthen collaboration with local suppliers to ensure the stability of material supply for infrastructure projects. Additionally, they should be mindful of changes in geological conditions that may affect project progress.

Key pointsThe People's Committee of Ho Chi Minh City has decided to recover 145 hectares of land in Binh Dinh. This land is based on five land use rights certificates issued to a general trading company in Binh Dinh Province in 2013. The recovery is in accordance with a ruling from the Hanoi High People's Court, and the land will be transferred under the city's management. The involved companies are required to hand over the land.
Business impactThis land recovery indicates legal risks for Japanese companies. In particular, there may be a need to review contracts related to land use rights and asset management. Companies must strengthen compliance with land-related regulations and take measures to avoid future disputes.

Key pointsAeon Vietnam announced the opening of its 10th Aeon Mall in Hai Duong Province on October 3, 2026. The facility will cover approximately 35,700 square meters, with a rental area of about 26,000 square meters, and is expected to create around 1,000 jobs. Aeon aims to provide a diverse range of products and services for local residents, focusing on family-oriented shopping experiences.
Business impactThe opening of this new commercial facility will not only contribute to the revitalization of the local economy but also offer new business opportunities for Japanese companies. Businesses in the retail sector, in particular, will need to reassess their strategies to adapt to the changing competitive landscape.

Key pointsA mixed-use urban development project is planned in the North Natrang area of Bac Ninh Province, covering approximately 255 hectares, with a total investment expected to exceed 49 trillion dong. The project aims to create a multifunctional city that includes commercial housing, social housing, service facilities, tourist resorts, schools, and hospitals. The plan anticipates a population of over 11,000 and is expected to contribute to the region's economic development. Investor selection for the project will take place in the fourth quarter of 2026, with completion expected in the fourth quarter of 2034.
Business impactThis project offers investment opportunities in real estate development and tourism for Japanese companies. In particular, businesses involved in tourism-related activities and construction should closely monitor future developments.

Key pointsThe VN-Index, the main stock index of the Ho Chi Minh Stock Exchange, fell below 1800 points during the week of September 14-18, 2026, with various securities firms expressing differing views on the future market outlook. This may change investor sentiment regarding the Vietnamese economy, particularly concerning foreign investors' movements. There is an increased caution among market participants, indicating a potential short-term adjustment phase.
Business impactFor Japanese companies, while short-term fluctuations in the stock market may have limited direct impact, prolonged deterioration in capital market sentiment could indirectly affect fundraising costs and the investment mindset of partner companies. It is particularly important to monitor the movements of foreign investors.

Key pointsOn September 11, 2026, in Paris, France, Vietnam's Minister of Finance, Ho Van Tuan, met with OECD Secretary-General Mathias Cormann to discuss cooperation in public finance, taxation, investment, green finance, and institutional reforms. Vietnam proposed a new cooperation framework with the OECD, seeking to add public asset management to the agenda. The OECD expressed its intention to support Vietnam's economic growth.
Business impactStrengthening cooperation with the OECD provides Japanese companies with opportunities to gain information for building financial management and investment strategies aligned with international standards. In particular, the tax sector will need to consider policies based on OECD recommendations.