Vietnam Launches 62 Investigations into Foreign Products

Key pointsThe Vietnamese government has issued a new decree (359/2026/NĐ-CP) regarding the establishment, operation, and financial mechanisms of asset management companies within financial institutions. This framework is designed to help financial institutions manage and efficiently handle non-performing assets. The new decree will take effect on September 17, 2026, aiming to enhance the professionalism of asset management.
Business impactJapanese companies should monitor this development and assess its impact on related transactions, contracts, and local operations.

Key pointsVietnam's supplemental pension fund currently accounts for less than 1% of GDP, but if the working population contributes 1 million VND monthly, the total could reach approximately 200 billion yen. This estimate is gaining attention as a new point of discussion in the development of Vietnam's capital market. The expansion of the supplemental pension system is expected to promote economic growth and the expansion of the middle class, serving as a means for asset formation in retirement.
Business impactFor Japanese companies, the importance of supplemental pensions as part of employee benefits may increase. In a competitive labor market, enhancing benefits packages that include pensions and insurance will be key to retaining talent.

Key pointsVietnam has initiated 62 investigations into foreign products while maintaining 37 trade defense measures. This aims to protect domestic industries and ensure a fair competitive environment. Notably, the number of investigations into exports has reached 327, an increase from the previous year. In response, the Ministry of Trade emphasizes the importance of risk management for businesses.
Business impactJapanese companies may be affected by trade defense measures, necessitating a review of their export strategies and strengthening of risk management systems.

Key pointsVingroup has announced the second phase of its 'Green Future' program to support the green transition in the transportation sector, in line with government policies. The program includes special incentives for individual customers and drivers to encourage the shift to electric vehicles, offering discounts of up to 9% for the transition from gasoline to electric cars.
Business impactThis program presents a good opportunity for Japanese companies to enter the electric vehicle market. Vingroup's efforts are a significant step in increasing the demand for electric vehicles, and related businesses should closely monitor this trend.

Key pointsThe Ministry of Finance of Vietnam has announced a policy requiring crypto exchanges to submit proof of reserves, including asset holdings and wallet addresses. This measure aims to enhance transparency regarding the asset holdings of exchanges and strengthen investor protection. While the specific implementation timeline and penalties are yet to be determined, it is expected that regulatory enhancements in the digital asset market will improve the investment environment.
Business impactThis regulatory strengthening will serve as a key consideration for Japanese companies looking to expand fintech operations in Vietnam. With increased transparency in asset custody, it will become easier to assess business risks, providing greater reassurance for Japanese investors.

Key pointsThe Ministry of Finance of Vietnam announced its engagement with international investors. This initiative aims to communicate Vietnam's economic conditions and fiscal policies to both domestic and foreign investors without issuing government bonds. The ministry seeks to enhance information provision to improve international credit ratings and boost investor confidence.
Business impactThis activity is significant for Japanese companies, as it may impact fundraising and investment strategies. Building relationships with international investors is crucial for future capital inflows and requires close attention.

Key pointsVietnam's household deposit balance reached 1,120 trillion dong (approximately 6.79 trillion yen) by the end of July 2026, marking a nearly 9% increase compared to the end of the previous year. This increase is influenced by persistently high deposit interest rates, drawing attention to the impact on the stock and real estate markets. Notably, the trend of personal funds moving towards bank deposits signals a conservative shift in household asset choices.
Business impactFor Japanese companies, trends in household deposits serve as an indicator of consumer sentiment. A strong inclination towards saving may suppress personal consumption, potentially affecting businesses in retail and consumer goods. Additionally, the cost of funding and interest rate trends in the banking sector will be crucial factors in investment decisions.

Key pointsAt the 14th Central Committee's 3rd meeting held on July 28, 2026, the need to utilize culture for the development of Vietnam as a maritime nation was emphasized. The aim is to leverage the ecosystem of marine heritage as a tourism resource to develop Vietnam's marine tourism. A policy has been outlined to manage the marine environment using science and technology for sustainable development.
Business impactThe development of marine tourism presents new business opportunities for Japanese companies engaged in the tourism industry, particularly in the development of tourism plans that utilize culture and heritage.