Vietnam's Top 100 Brands Reach Valuation of $43 Billion

Key pointsThe valuation of Vietnam's top 100 corporate brands has reached $43 billion, marking a 12% increase from the previous year, according to Brand Finance. This information was presented by Tran Le Hong, Deputy Director of the Intellectual Property Office, at the Brand Strategy Forum held on September 23, 2026. Major companies included in the valuation are Viettel, Vinamilk, Vietcombank, and Vinhomes. Vietnam's national brand value is projected to reach approximately $520 billion by the end of 2025.
Business impactJapanese companies need to reassess their strategies for enhancing brand value in the Vietnamese market. There is a particular emphasis on strengthening technological innovation and R&D investments to improve competitiveness.

Key pointsFollowing the upgrade of Vietnam's securities market by FTSE Russell, experts advise investors to focus on liquidity and the profit base of companies when selecting stocks. While an influx of funds is expected due to the upgrade, not all stocks will benefit equally, necessitating careful selection.
Business impactJapanese investors should closely monitor market trends post-upgrade and prioritize stocks with high liquidity and strong profit bases. It will be essential to review portfolios to respond to short-term market fluctuations.

Key pointsThe facility known as the 'Giant Library' in Nha Be District, Ho Chi Minh City, has been revealed to be a real estate experience center. Opened on September 19, 2023, at the Wow Center, it showcases project models and model rooms, along with a customer consultation area. There has been dissatisfaction from investors due to misleading expressions on social media, particularly regarding the use of the library image.
Business impactIn the real estate industry, it is crucial to manage customer expectations appropriately. Japanese companies need to reassess their marketing strategies and provide transparent information to customers.

Key pointsFormer U.S. Ambassador Mark Knapper stated that there are opportunities for U.S. companies and investors to succeed at the Vietnam International Financial Center (VIFC). The establishment of offices by U.S. financial institutions in Vietnam is anticipated, which could assist in raising long-term funds necessary for infrastructure development in Vietnam. Additionally, U.S. companies possess international standards in risk management and legal affairs, potentially playing a significant role in the Vietnamese market.
Business impactJapanese companies should strengthen collaboration with U.S. financial institutions and explore new opportunities in fundraising and project finance. It is crucial to not miss investment opportunities, especially in the infrastructure and energy sectors.

Key pointsThe Asian Development Bank (ADB) has raised Vietnam's economic growth forecast for 2026 to 7.8%. This adjustment reflects better-than-expected economic growth in the first half of 2026. ADB plans to strengthen financial support to promote sustainable growth and regional cooperation.
Business impactThis upward revision of the growth forecast presents an opportunity for Japanese companies to reaffirm the growth potential of the Vietnamese market. It serves as a crucial indicator when reconsidering investment strategies or launching new business ventures.

Key pointsThe Ministry of Finance of Vietnam engaged in dialogue with international investors in the U.S. as part of activities related to the 81st United Nations General Assembly. The event included discussions on macroeconomic outlook and government funding strategies, receiving feedback from investors who highly value Vietnam's economic stability and long-term growth potential.
Business impactThis activity presents an opportunity for Japanese companies to enhance their trust in the Vietnamese market. It is particularly important to incorporate the perspectives of international investors when reviewing funding and investment strategies.