Saigon Coop Launches National Day Sale

Key pointsSaigon Coop is conducting a sale themed '30 Years of Pride' to celebrate National Day. From August 27 to September 9, over 800 stores will offer various discounts and promotions to boost consumer purchasing intent, particularly focusing on food and daily necessities.
Business impactThis sale presents a good opportunity for Japanese companies to reassess their sales strategies to contribute to the revitalization of the domestic market, especially by aligning product offerings with consumer needs.

Key pointsChairwoman Vũ Thị Chân Phương of the Vietnam Securities Commission met with leaders from S&P Dow Jones Indices in New York to discuss solutions for the development of Vietnam's securities market and improving access for international investors. Vietnam is advancing legal framework improvements and modernizing infrastructure, implementing key reforms to enhance convenience for foreign investors.
Business impactThis move expands investment opportunities in the Vietnamese market for Japanese companies. In particular, improved access for foreign investors is expected to increase capital raising options and foster business growth.

Key pointsHo Chi Minh City has provided 319 AI accounts to various municipal agencies. This is expected to enhance efficiency in data analysis, document creation, and monitoring tasks. AI technology is being utilized across many areas of public administration, playing a crucial role particularly in traffic monitoring and report generation.
Business impactThe introduction of AI may improve operational efficiency. Japanese companies are also encouraged to leverage AI technology to enhance their business processes.

Key pointsVinhomes has initiated a 600-hectare mixed-use development project in the Binh Minh and Tam Hung districts of Hanoi, with a total investment of approximately 111 trillion dong, aiming for completion by 2030. The project is designed to meet the needs of over 105,000 residents and will contribute to regional infrastructure development and urban growth. It will be linked with the expansion of National Route 1A and the construction of urban railways to promote growth in southern Hanoi.
Business impactThis project presents an important opportunity for Japanese companies to understand trends in the real estate market. Specifically, the increase in housing supply will provide new business opportunities in related construction and service industries. It is crucial to consider the status of regional infrastructure development when reviewing investment plans.

Key pointsHo Chi Minh City has approved the expansion project for National Route 1 and selected a consortium of 194 Construction Investment General Company and 194 Vietnam Investment Development Consulting Company as investors. The project is planned to extend approximately 9.62 km, with a width of 60 meters and an expansion to 10-12 lanes. Construction is set to begin on August 29, 2026, and is expected to be completed in 2029.
Business impactThis project is anticipated to improve transportation infrastructure in Ho Chi Minh City and enhance logistics efficiency. Japanese companies need to seize business opportunities arising from this infrastructure development.

Key pointsC.P. Vietnam has announced its first export of processed chicken from Vietnam to South Korea. This market opening is considered a significant milestone in agricultural cooperation between the two countries. C.P. Vietnam has met stringent export standards and successfully entered the South Korean market. Other companies are expected to follow suit in entering this market.
Business impactJapanese companies should closely monitor this development and assess its impact on related transactions, contracts, and local operations.

Key pointsAn evaluation has been conducted on the potential for PPP (Public-Private Partnership) investment funding for Ho Chi Minh City Ring Road 4, revealing the credit procurement capabilities of investors and financial institutions. The project spans approximately 35 km and is a crucial infrastructure connecting Ho Chi Minh City with Dong Nai Province and Binh Phuoc Province. The government has instructed local authorities to cooperate, monitor progress, secure necessary materials, and take measures to prevent construction delays.
Business impactJapanese companies should closely monitor this development and assess its impact on related transactions, contracts, and local operations.

Key pointsA new construction of 342 social housing units is underway in southern Ho Chi Minh City, initiated by Tiến Phước Company with the groundbreaking ceremony for the CT-3 project. The development will consist of an 18-story building on a 3,100 square meter site, offering various floor plans to improve the living environment for local residents.
Business impactJapanese companies have an opportunity to enhance their community contributions and CSR activities by engaging in Ho Chi Minh City's social housing projects, particularly through collaboration with the construction and real estate sectors.

Key pointsVietnam is a major producer of Robusta coffee, but its quality and value are not fully recognized in the Korean market. On August 28, 2026, Vietnamese coffee-related organizations signed a memorandum of cooperation with the Korean Coffee Association to strengthen the exchange of technology and human resources. By 2025, Korea is expected to import about 200,000 tons of coffee, with 18% or 36,000 tons supplied from Vietnam. Efforts are underway to improve the quality of Fine Robusta through farmer education and the establishment of quality standards, which is expected to enhance recognition in the Korean market.
Business impactJapanese companies need to leverage the growth of Vietnam's coffee market and consider entering the Korean market. It is particularly important to focus on improving the quality of Fine Robusta and developing products that meet the needs of Korean consumers.

Key pointsVincom Plaza Dan Phuong opened on August 28, 2026. This shopping center is the 91st store of Vincom, covering an area of approximately 27,000 square meters. It offers a diverse ecosystem of shopping, dining, and entertainment, becoming a new community hub that blends local culture with a modern lifestyle.
Business impactThe opening of this new shopping center will contribute to the revitalization of the local economy and provide new business opportunities for Japanese companies. In particular, the food and retail sectors are expected to benefit from increased foot traffic.