Hanoi and Ho Chi Minh City Housing Market Adjusts to Real Demand

Key pointsIn the first eight months of 2026, Can Tho City has maintained economic growth in several key sectors, particularly in manufacturing, tourism, commerce, and advanced agriculture, with an acceleration expected towards the end of the year. The tourism sector is seeing ongoing projects that leverage Can Tho's local specialties.
Business impactThe economic growth in Can Tho City presents new business opportunities for Japanese companies. By entering tourism and agriculture-related projects, they can potentially contribute to the local economy.

Key pointsThe housing markets in Hanoi and Ho Chi Minh City are adjusting based on real demand. With high interest rates persisting, financing for home purchases has become challenging, particularly leading to a shortage of affordable housing supply. This is causing an imbalance between supply and demand in both cities' markets.
Business impactJapanese companies should closely monitor housing market trends and consider investment opportunities in affordable housing projects. By responding quickly to market changes, they can secure a competitive advantage.

Key pointsThe Da Nang City Tax Department has announced details regarding the documents required to verify dependents for personal income tax. Dependents include children over 18 with disabilities, and specific documents such as copies of birth certificates and identification cards are required. This allows taxpayers to receive appropriate tax deductions.
Business impactJapanese companies need to understand the treatment of dependents in Vietnam's tax system and ensure proper tax processing for their employees.

Key pointsPhu My Hung Development Company reports a 40% increase in profits for the first half of 2026 compared to the same period last year. Debt levels are decreasing, and the company's financial situation is strong, which is expected to further strengthen its financial foundation.
Business impactJapanese companies need to reassess real estate investment opportunities in the region in light of Phu My Hung's growth.

Key pointsThe Giầy Thượng Đình factory in Hanoi is being demolished, and a 3.6-hectare site is set to be developed into a mixed-use complex featuring residential, office, commercial facilities, and schools. The total investment is approximately 9.9 trillion VND.
Business impactThe new development plan may impact the local real estate market. Japanese companies need to monitor regional real estate trends and explore investment opportunities.

Key pointsCompanies from the US, South Korea, and the UK are seeking suppliers in Vietnam, with a particular focus on promoting exports from small and medium-sized enterprises. The International Procurement Exhibition (VIS 2026), scheduled for September 3-5, 2026, will see participation from many international companies, presenting new business opportunities for Vietnamese firms. There is a growing demand for Vietnamese agricultural and aquatic products in the South Korean market, although the current market share is only 3%. In contrast, the UK market is looking for products that emphasize sustainability.
Business impactJapanese companies need to focus on developing agricultural and sustainable products to capitalize on these market opportunities. Additionally, there is a need to strengthen export procedures and quality management.