Vietnam's Industrial Real Estate Faces Numerous Opportunities

Key pointsCurrently, Vietnam's industrial real estate is experiencing increased growth opportunities due to regulatory reforms and improvements in the investment environment. In particular, the industrial real estate in the southern region maintains a stable foundation, with growth potential expected from 2026 to 2028.
Business impactJapanese companies should closely monitor trends in Vietnam's industrial real estate market and identify investment opportunities. There should be an increased focus on new projects in the southern region.

Key pointsThe '2026 Vietnam Industry Technology Week' opened on September 9, 2026, at the Vietnam Exhibition Center in Hanoi. The theme is 'Technology Leads, Industry Transforms, and Achieves Remarkable Growth.' Over 2,000 booths showcasing industry and technology aim to promote the development of Vietnam's industrial technology.
Business impactJapanese companies have the opportunity to discover new technologies and business partners through the exhibition. It is particularly important to consider technology adoption to enhance competitiveness in the Vietnamese market.

Key pointsPublic debt payments in advanced countries have reached $20 trillion annually, raising concerns about their impact on the global economy and, specifically, on Vietnam. The austerity measures in these countries may alter capital flows and affect investment strategies towards emerging markets like Vietnam, which is gaining attention for its relative stability and growth potential.
Business impactContinued fiscal pressure in advanced countries could lead to fluctuations in foreign capital inflows to Vietnam, particularly affecting the financial and real estate sectors. Japanese companies may need to reassess their fundraising and investment strategies.

Key pointsOn September 9, 2023, the Ho Chi Minh City Power Corporation (EVNHCMC) held a meeting based on new government regulations regarding solar power. As a result, the city has advanced the installation of self-consumption solar power systems, with a total of 6,241 systems installed, reaching a total output of 472 MWp. The new regulations increase the sale of surplus electricity from 20% to 50%, which is expected to enhance investment willingness among businesses and households. Additionally, new concepts regarding voltage levels for power connections have been introduced, establishing regulations that align with actual operations, allowing businesses to utilize electricity more flexibly.
Business impactFor Japanese companies, the implementation of solar power systems in Ho Chi Minh City could contribute to reducing energy costs and achieving sustainable management. Particularly in manufacturing and service industries, increased self-sufficiency in electricity is expected to stabilize operating costs. It is important to review investment plans in light of the new regulations.

Key pointsVietnam Airlines ranked 46th in the 2026 VNTAX 200 list, being selected as one of Vietnam's top 50 tax contributors for the second consecutive year. This reflects the company's strong position in the aviation industry. Additionally, Vietnam Airlines is advancing a tripartite cooperation to promote tourism with New Zealand and achieved a double win at the 2026 Flyer's Choice Awards.
Business impactThis achievement enhances Vietnam Airlines' brand power and is expected to positively impact the tourism sector. Japanese companies should strengthen collaboration with the aviation industry to prepare for the expansion of the tourism market.

Key pointsThe Vietnam Competition Authority is hosting a contest called 'Student Information 2026' for students to identify unlawful multi-level marketing practices. This initiative aims to provide students with legal knowledge and identification skills to protect against fraudulent activities.
Business impactJapanese companies have an opportunity to enhance legal compliance and increase brand credibility through educational programs targeting students.

Key pointsIn the first half of 2026, Vietnam's F&B industry generated 432.7 trillion VND, marking a 6.55% increase compared to the same period last year. This indicates the industry's stability, with many companies planning new store openings. Notably, Highlands Coffee achieved 1,000 stores in June. As market recovery is anticipated, companies are strengthening their expansion strategies.
Business impactJapanese companies need to reassess their store openings and marketing strategies in light of the F&B market's growth. Particularly, product development that aligns with consumer trends is essential.